Unveiling the Power of Advert Insights

Emysound's Ads Catalog — Your New Competitive Edge

Posted by Sergiu Ciumac
on December 24, 2023 · 3 mins read
Posted by Sergiu Ciumac
on December 24, 2023 · 3 mins read

As professionals in the advertising field, we understand the importance of staying at the forefront of market intelligence and analyzing advertising trends and strategies. With the fast-paced nature of television advertising, it can be challenging to sift through the massive amount of commercials aired daily to identify the ones that matter. That’s where Emysound steps in to revolutionize the way advertising agencies harness the power of data. We’re thrilled to introduce our latest service – the “Ads Catalog” an innovative tool that’s been crafted with advertising professionals in mind.

Ads Catalog

Imagine accessing a dynamic repository of US television broadcast advertisements that’s updated continuously, with around 300 new ads discovered each day. The Ads Catalog by Emysound makes this a reality, offering you a seamless experience to explore commercials with precision and ease. Each advertisement is meticulously categorized into one of 50 defined categories, allowing you to drill down to the exact type of commercial you’re looking for. Be it automotive, beauty products, or financial services, our Ads Catalog aligns with your specific interests or campaign needs. Ads catalog main page

Figure 1. Ads Catalog main page

We don’t stop there, as every ad is enriched with comprehensive advertiser information, including company name, website, and contact phone number, empowering you with the connections you need at your fingertips. Dive into the visual experience of the Ads Catalog, where each commercial can be viewed in a dedicated player. This enables you to analyze creative content, messaging, and more. Ad details page

Figure 2. Ad details page with media and airings information

What’s even better? Our service isn’t just about watching a standalone ad; you can effortlessly preview channel airings for every specific advertisement to understand its broadcast reach and frequency.

Filtering and Navigation

But how do you navigate through this wealth of data efficiently? Emysound’s cutting-edge Ads Catalog lets you apply filters both by advertiser and category. The result is a powerful preview of the matches heat map and DMAs where the ads are aired in the United States, providing you with a visual grasp of market penetration and regional engagement. Comparing two advertisers

Figure 3. Comparing two advertisers

Emysound’s all-encompassing suite, including real-time monitoring of US television broadcasts and retrospective search capabilities, complements the Ads Catalog to deliver a full spectrum analysis tool. Whether you’re dissecting ad strategies from the past 48 hours or benchmarking your campaign against a vast catalog of advertisements, Emysound equips you with accurate and actionable insights that foster data-driven decision making. In a world where knowledge is power, the Ads Catalog by Emysound is your key to unlocking market intelligence that can catapult your agency ahead of the competition. By grasping current advertising trends with such granularity, you can refine your strategies, inspire creativity, and ultimately drive successful campaigns that resonate with your target audience. Airings grouped by DMAs

Figure 4. Airings grouped by DMAs

At Emysound, we’re passionate about providing services that contribute genuine value to the community we serve. We believe that the true essence of partnership is to enhance each other’s capabilities. That’s why the Ads Catalog isn’t just a database; it’s a strategic asset tailored for thinkers, creators, and leaders in the world of advertising.

To learn more about how the Ads Catalog can transform the way you understand and leverage television advertising, we invite you to connect with us. Embrace the future of advertising intelligence with Emysound—your ally in navigating the ever-evolving landscape of ads. Let your agency be the one to tell the next big advertising success story. With Emysound’s Ads Catalog, you have the power to make it happen.

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